17 Healthy - 好喜
#Brand identity #Video-direct / 2019 - June
Understand the benefits of the ingredient first, then learning the cooking process later.
Logomark & Brand identity
17 Healthy focuses on exploring ingredient at its very raw stage. In this project, my role is to help 17 Healthy find the brand-new direction and create a brand identity.
17 Healthy present the core benefits and the original outlook of each ingredient, rather than the finished product. This also applies to 17 Healthy logo design, simple and focusing on delivering original appearance.
To highlight the original appearance and the benefits of ingredient, keep the image simple, clean, in order, smooth, and all objects should be centralized.
17 Healthy icon system
The icon system show consumer how ingredient benefit their body when they watch the video contents. Keep clean and simple, but still has fun elements.
Color tone & Font
Color selection should be simple and neutral in order to showcase the ingredient’s natural stage/color.
The purpose of the video is to deliver the message to consumer. Understand the benefits of the ingredient first, then learning the cooking process later.