BORING / Hsiu Chi Kuo - Creative Design Lab
HSIU CHI KUO / Creative Design Lab
dish6-green bean dal.jpg

17 Healthy - 好喜

17 Healthy - 好喜

#Brand identity #Video-direct / 2019 - June

DISH 1 - Millet grain thins.jpg
 
 

Understand the benefits of the ingredient first, then learning the cooking process later.

Logomark & Brand identity

17 Healthy focuses on exploring ingredient at its very raw stage. In this project, my role is to help 17 Healthy find the brand-new direction and create a brand identity.

17 Healthy present the core benefits and the original outlook of each ingredient, rather than the finished product. This also applies to 17 Healthy logo design, simple and focusing on delivering original appearance.

 
 
 
 

Image tone

To highlight the original appearance and the benefits of ingredient, keep the image simple, clean, in order, smooth, and all objects should be centralized.

 
 
 
 

17 Healthy icon system

The icon system show consumer how ingredient benefit their body when they watch the video contents. Keep clean and simple, but still has fun elements.

 
Artboard 2.jpg
IG小米opening.gif
IG綠豆opening.gif
 
 

Color tone & Font

Color selection should be simple and neutral in order to showcase the ingredient’s natural stage/color.

 
 
 
 

Video Contents

The purpose of the video is to deliver the message to consumer. Understand the benefits of the ingredient first, then learning the cooking process later.

 
 

More coming


CREDIT

Client: 17 Healthy

Chief operating officer: Wade Guang ( Intertrend Inc.)

Executive Director of Emerging Technology Group: Mathura Huang ( Intertrend Inc.)

Art Director / Designer : Hsiu Chi Kuo ( Intertrend Inc.)

Producer: Jeanette Kung ( Intertrend Inc.)

Project Manager: Ashley Jiao ( Intertrend Inc.)

Copywriter: Aaron Yang ( Intertrend Inc.)

Video production : 306 Room