BORING / Hsiu Chi Kuo - Creative Design Lab
HSIU CHI KUO / Creative Design Lab

Daily Poster - 365

In 2018 April, before I graduate from master school, I set up a goal. Design the poster every single day because I don't want to stop learning.

During the challenge, I create an online course in YOTTA which is an online education platform in Taiwan, and I share my advertising knowledge and design process to over 800 students. After that, I start to write articles about behind the scene, creative process , and point of view. I have been written over 30 items, and over 2000 thinker subscribe the Boring Press. In the End, I collect all the articles and posters I have made, then combine those contents be a digital book, and create AR LAZY DAILY POSTER MAKER with tech friends.

I never imagined I would create so much fun because I make a poster daily.

Daily Poster - 365 

#Original #Online-course #E-book #AR / 2019 - May

 
 

In 2018 April, before I graduate from master school, I set up a goal. Design the poster every single day because I don't want to stop learning.

During the challenge, I create an online course in YOTTA which is an online education platform in Taiwan, and I share my advertising knowledge and design process to over 900 students. After that, I start to write articles about behind the scene, creative process , and point of view. I have been written over 30 articles, and over 2000 thinker subscribe the Boring Press. In the End, I collect all the articles and posters I have made, then combine those contents be a digital book, and create AR LAZY DAILY POSTER MAKER with a tech friends.

I never imagined that I would create so much fun because making a poster every single day.


YOTTA - Online course video & course

I shoot this video in my room, edited by myself and create storyboard by myself because I don't have any budget, but I believe this is no excuse to create an excellent story.

In this video, I point out the target's pain points which are how to find the fun and experimental way to practice design tool, how to think logically in the creative process, and if I am not graduate from design school, can I still be a designer? Yes, you can because I am a case.

 
 
 
 

Social Strategy

In the social strategy, we use Ai - chatbot to create interactive experience with the consumer, and also use programmatic target on three different types of audiences.

 
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The Digital Daily Poster Journey

When I begin the daily design challenge, people ask me to share the behind the scenes. After that, I start to write articles about behind the scene, creative process, and point of view. Sometime the reader write the review under the article, and share their point of view to me which is an excellent opportunity to talk about design, creative, idea with people who I never met before.

After I achieve my goal, I create the digital book by collect all the articles and posters I have been done.

 
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AR LAZY DAILY POSTER MAKER

During the challenge, what if my computer broke? What if I don't have any tool can make a poster? Let me introduce the AR LAZY DAILY POSTER MAKER; you can create the poster in 3 seconds. I work with an AR studio called Hat Trick. Again I don't have that budget for the AR, so I make a deal with them. I help then design the logo, and they create the AR LAZY DAILY POSTER MAKER for me.

Exchange something for something, HA ! ( Try it, screen the QR code. )

 
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CREDIT

Art Director & Designer & Teacher & Video production : Hsiu Chi Kuo (Boring)

Copy Writer: Ian Wu (Boring)

Producer: Bruno Hao (Boring)

Project Manager: Chrissy Yang (YOTTA Inc.)

Instructional designer: Minghong Lin (YOTTA Inc.)

Creative Technologist: Suibi Weng (Hat Trick Interactieve Studio)