Doggie2 - The zakka store
#Brand Identity #Environmental Graphics / 2019 - March
Bring the goods, and share to home.
Doggie Doggie is a Japanese Zakka Store where locate in Tainan. They explore good products from Japan and carry those goods back to Taiwan. The owner believes a good product should have function first, then is out look. However, After running 8 years of business, they decide to travel outside of Japan and collect those goods from the world. Keep share the goods to everyone.
Logo & naming
The store was named "Doggie Doggie" because the owner has French Bulldog call doggie (old brother), and other one call Dango. Doggie and Dango are iconically for this store. They bring enthusiasm to the customer and give energy for whole store's environment.
With the wish that customer will notice the new logomark has Doggie and Dango. The logomark keeps enthusiasm and energy, including the owner's vision is to bring the new level of goods back to Taiwan, not only Japan. Rename to Doggie 2 represent the new start.
Use wood as the primary material to give customer warm and trust. In front of the store has a mini cafe bar which customer can order a drink to go.