BORING / Hsiu Chi Kuo - Creative Design Lab
HSIU CHI KUO / Creative Design Lab
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Doggie2 - Japanese Zakka Store

Doggie Doggie is a Japanese Zakka Store where locate in Tainan. They explore good products from Japan and carry those goods back to Taiwan. The owner believes a good product should have function first, then is out look. However, After running 8 years of business, they decide to travel outside of Japan and collect those goods from the world. Keep share the goods to everyone.

What

Doggie2 - The zakka store 

When

#Brand Identity #Environmental Graphics / 2019 - March

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Why

Bring the goods, and share to home.

Doggie Doggie is a Japanese Zakka Store where locate in Tainan. They explore good products from Japan and carry those goods back to Taiwan. The owner believes a good product should have function first, then is out look. However, After running 8 years of business, they decide to travel outside of Japan and collect those goods from the world. Keep share the goods to everyone so they want a new face.

 
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How

Doggie Doggie = 2 dogs

The store was named "Doggie Doggie" because the owner has French Bulldog call doggie (old brother), and other one call Dango. Doggie and Dango are iconically for this store. They bring enthusiasm to the customer and give energy for whole store's environment.

With the wish that customer will notice the new logomark has Doggie and Dango. The logomark keeps enthusiasm and energy, including the owner's vision is to bring the new level of goods back to Taiwan, not only Japan. Rename to Doggie 2 represent the new start.

 
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Where

Taiwan

Who

CREDIT

Client: Doggie2

Art Director & Designer: Hsiu Chi Kuo


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