HSIU CHI KUO / Creative Design Lab

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Expedia Vending Machine

Expedia Journey Vending Machine

 

#DigitalVendingMachine

 

Nothing is comparable to the care and encouragement message from the person you really care.

Objective
Encourage Japanese people to take their allotted vacations and book their trips on Expedia.

 

Solution
The technology is cold, but what if combine with human emotion. Japanese use vending machines a lot, so we designed a special kind of vending machine which can show these heartwarming video full of courage and motivation.

Vending Machines are really innovational in Japan, customer can pick up "drink" by scan the QR code and the vending machine will dispense drink. Also, customer can send drink gifts to their friends and their colleagues by URL, LINE, Facebook, or Twitter.

 
Up load your video on Expedia App.

Up load your video on Expedia App.

Recording the heartwarming video full of courage and motivation. (message), and tell the person it is time for journey with me.

Recording the heartwarming video full of courage and motivation. (message), and tell the person it is time for journey with me.

 
Receive the QR code.

Receive the QR code.

 
Scan your QR code and the vending machine will dispense your free drink.

Scan your QR code and the vending machine will dispense your free drink.

Collect drinks from Expedia Vending Machines.

Collect drinks from Expedia Vending Machines.

The heartwarming video is big surprise when the person receive the free drink by QR code.

The heartwarming video is big surprise when the person receive the free drink by QR code.

Now start your journey, with your loved ones.

Client: Young Glory

Art Director: Hsiu Chi Kuo.

Copywriter: Will Wan