SFMoMA Logo Redesign
#Brand-Identity #School-Project / 2017 - October
The Logo concept was inspired by the old structure and new white structure. The “Mo” “MA” represent the two buildings.
Solution - The logo that can feature an infinite number of artworks. In short, the logo is designed to be as versatile and dynamic as the program of the institution.
Objective - Redesign logo for SFMoMA.
Limited edition products with new logo. The logo visual identity transcends to the poster, business card, T-shirt and so on.
A live outdoor digit screen would attract lots of attention. When people tag #SFMoMA, their pictures will pop up on the digital screen board. Be part of SFMoMA.