HSIU CHI KUO / Creative Design Lab

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SFMoMA Logo Redesign

SFMoMA Logo Redesign


#Campaigns #Logo #Poster #Product #Interactieve



The logo that can feature an infinite number of artworks. In short, the logo is designed to be as versatile and dynamic as the program of the institution.


Redesign logo for SFMoMA.


The Logo concept was inspired by the old structure and new white structure. The “Mo” “MA” represent the two buildings.


Limited edition products with new logo. The logo visual identity transcends to the poster, business card, T-shirt and so on.

Member card

Member card

business card

business card


A live outdoor digit screen would attract lots of attention. When people tag #SFMoMA, their pictures will pop up on the digital screen board. Be part of SFMoMA.


Client: AAU

Art Director: Hsiu Chi Kuo.