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SFMoMA Logo Redesign

SFMoMA Logo Redesign

#Brand-Identity #School-Project / 2017 - October

 
 

The Logo concept was inspired by the old structure and new white structure. The “Mo” “MA” represent the two buildings.

Solution - The logo that can feature an infinite number of artworks. In short, the logo is designed to be as versatile and dynamic as the program of the institution.

Objective - Redesign logo for SFMoMA.

 

 
 
 

Limited edition products with new logo. The logo visual identity transcends to the poster, business card, T-shirt and so on.

 
 
 
Member card

Member card

business card

business card

Interactive

A live outdoor digit screen would attract lots of attention. When people tag #SFMoMA, their pictures will pop up on the digital screen board. Be part of SFMoMA.

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Client: AAU

Art Director / Designer: Hsiu Chi Kuo.