BORING / Hsiu Chi Kuo - Creative Design Lab
HSIU CHI KUO / Creative Design Lab
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Tokyo 2020

Are disabled athletes different with other athletes? They are not different. They all have one and the same spirit on their mind. This campaigns we hope audiences will focus more on the spirit of the athletes, rather than on their physical differences. We want to breathe life into the symbol, to represent the stunning view of the spirit in motion.

TOKYO 2020 Paralympic - One and the same spirit

#Campaigns #Interactive #YoungGlory #Award / 2017 - December

 
 

Are disabled athletes different with other athletes? They are not different. They all have one and the same spirit on their mind. 

This campaigns we hope audiences will focus more on the spirit of the athletes, rather than on their physical differences. We want to breathe life into the symbol, to represent the stunning view of the spirit in motion.

Objective - Bring more attention and buzz to the 2020 Paralympics in TOKYO, JAPAN.

Solution - The Paralympics motto is Spirit in Motion. We create the graphic spirit for Tokyo 2020. When its three colors merge with each other and flow in conjunction with each other, it activates the image, as well as our theme of One and the Same Spirit. One Paralympic athlete may look different from another Olympic athlete, but they demonstrate the same strong spirit in their mind, which inspires them to go all-out and strive for victory.

 
 
 
The Logo was introduced in 2004 at the Paralympic Games in Athens. The Paralympic symbol consists of three asymmetrical crescents, colored red, blue, and green, the three colors that are most widely represented in national flags around the world.

The Logo was introduced in 2004 at the Paralympic Games in Athens. The Paralympic symbol consists of three asymmetrical crescents, colored red, blue, and green, the three colors that are most widely represented in national flags around the world.

 
 
 
 

Live One and Same Spirit Map
A live outdoor digital screen would attract lots of attention. The spirit power consists of the three colors flowing on the screen and interacting with viewers. When audiences tag their country, their messages will pop up on the digital screen on various devices and location. The more people tag their countries, the more rapidly the spirit of national pride and solidarity will flow in their respective nations.

 
 

Poster


Award

Young Glory - Bronze


Client: Young Glory

Art Director / Designer: Hsiu Chi Kuo.

Copywriter: Will Wan

 

Thank You