BORING / Hsiu Chi Kuo - Creative Design Lab
HSIU CHI KUO / Creative Design Lab
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UTGP2019 - Pokémon

UTGP2019 - Pokémon

#Product #Competition / 2018 - October

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Keep the first generation of Pokémon fan's memory forever.

Pokémon released in 1996 in Japan for the Game Boy, the main series of the role-playing video game(RPGs). In 2019, Nintendo Switch released the Pokémon Let's Go which is most significant evolution for Pokémon period. There's the initial euphoria from the announcement of a new title and period, everything looks and feels fresh.

 
 
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Pixel element which is most meaningful iconic for Game Boy Player, but still match new version of the Pokémon Let's Go.

Client: Uniqlo - UTGP2019 - Pokémon

Art Director: Emily Lee, Hsiu Chi Kuo

Designer: Emily Lee

Project Manager: Hao Huang


 

Thank You