UTGP2019 - Pokémon
#Product #Competition / 2018 - October
Join the UTGP2019 - Pokémon competition
Pokémon released in 1996 in Japan for the Game Boy, the main series of the role-playing video game(RPGs). In 2019, Nintendo Switch released the Pokémon Let's Go which is most significant evolution for Pokémon period. There's the initial euphoria from the announcement of a new title and period, everything looks and feels fresh.
Pixel is meaningful memory for OG.
We use pixel element as main design element of overall concept which is most meaningful iconic for Game Boy Player, but still match new version of the Pokémon Let's Go.
We didn’t win the prize, but we have FUN!
Client: Uniqlo - UTGP2019 - Pokémon
Art Director: Emily Lee, Hsiu Chi Kuo
Designer: Emily Lee
Project Manager: Hao Huang
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