HSIU CHI KUO / Creative Design Lab

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UTGP2019 - Pokémon

UTGP2019 - Pokémon

#T-shirt #Competition

 
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Pokémon released in 1996 in Japan for the Game Boy, the main series of the role-playing video game(RPGs).

In 2019, Nintendo Switch released the Pokémon Let's Go which is most significant evolution for Pokémon period. There's the initial euphoria from the announcement of a new title and period, everything looks and feels fresh.

We want to keep the first generation of Pokémon fan's memory forever.

 
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We keep the pixel element which is most meaningful iconic for Game Boy Player, but still match new version of the Pokémon Let's Go.

Client: Uniqlo - UTGP2019 - Pokémon

Art Director: Emily Lee, Hsiu Chi Kuo

Designer: Emily Lee

Project Manager: Hao Huang


 

Thank You