BORING / Hsiu Chi Kuo - Creative Design Lab
HSIU CHI KUO / Creative Design Lab
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UTGP2019 - Pokémon

UTGP2019 - Pokémon

#Product #Competition / 2018 - October


Keep the first generation of Pokémon fan's memory forever.

Pokémon released in 1996 in Japan for the Game Boy, the main series of the role-playing video game(RPGs). In 2019, Nintendo Switch released the Pokémon Let's Go which is most significant evolution for Pokémon period. There's the initial euphoria from the announcement of a new title and period, everything looks and feels fresh.


Pixel element which is most meaningful iconic for Game Boy Player, but still match new version of the Pokémon Let's Go.

Client: Uniqlo - UTGP2019 - Pokémon

Art Director: Emily Lee, Hsiu Chi Kuo

Designer: Emily Lee

Project Manager: Hao Huang


Thank You