BORING / Hsiu Chi Kuo - Creative Design Lab
HSIU CHI KUO / Creative Design Lab
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UTGP2019 - Pokémon

What

UTGP2019 - Pokémon

When

#Product #Competition / 2018 - October

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Why

Join the UTGP2019 - Pokémon competition

Pokémon released in 1996 in Japan for the Game Boy, the main series of the role-playing video game(RPGs). In 2019, Nintendo Switch released the Pokémon Let's Go which is most significant evolution for Pokémon period. There's the initial euphoria from the announcement of a new title and period, everything looks and feels fresh.

 
 
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How

Pixel is meaningful memory for OG.

We use pixel element as main design element of overall concept which is most meaningful iconic for Game Boy Player, but still match new version of the Pokémon Let's Go.

Result

We didn’t win the prize, but we have FUN!


Where

Japan

Who

Client: Uniqlo - UTGP2019 - Pokémon

Art Director: Emily Lee, Hsiu Chi Kuo

Designer: Emily Lee

Project Manager: Hao Huang


See more work —

 

Thank You